I just visited a famous online marketing forum the other day, and read about the next black death. It’s called “forced continuity” and if you believe what you read, the devil himself is the architect.
Some people almost spontaneously combust when they hear these two words next to each other. Why all the fuzz? This is a brilliant strategy. You sell stuff cheap that people want. You also sell them another product that happens to be recurring. You let the great deal you get blind you from the small print that says that you got more than you bargained for. Cool! And when you learn the truth, you must actually call someone to cancel. Scary scary phone.
I have fallen “victim” to this model myself. I ordered Stomping the Search Engines 2, not actually knowing that I signed up for more than I bargained for. My fault. If I had bothered reading the order page, I would know this. Anyway, I’m quite pleased with the Net Effects magazine, so I keep on getting it, and reading it, and learning new stuff each month. If it sucked I would just call in and say “stop sending me that crappy magazine.. thanks.. have a nice day.. yes, you too.”
Stop behaving like the victim of some unfathomable crime and learn something from this instead.